# Business Plan Template

**Recommend using** [**https://liveplan.com**](https://liveplan.com)

**Elevator Pitch** (60 seconds)

**One Sheet** - Investor Summary\
(must be one page cover all the key points of the plan)

**Full Business Plan** (60+ pages)

Section 1\
Executive Summary \
Similar to One Sheet

Section 2\
Market Size \
How much will the new product penetrate and how fast?

Section 3\
Marketing Plan \
How will the company capture new customers?

Section 4\
Competitive Analysis\
Most founders do not do a good job on this

Section 5\
Product Plan Technology

Section 6\
Financial Plan \
How does company make money? What is the Business Model?\
Preferably in full proforma pnl/balance sheet and cash flow statement by an accountant with projected burn rate and time to break even

Section 7\
Management Team

Section 8\
Use of Proceeds

Section 9\
Pre-money Valuation\
Meaning how much do you value the company before investment is made and why?

Section 10\
Legal \
Structure / board seats / c-corp / preferred shares